When Prime Minister Narendra Modi chose to wear an EcoLine jacket — made entirely from recycled PET bottles — at India’s Parliament and later at the G7 Summit in Japan, it wasn’t just a fashion statement. It was a global endorsement of India’s sustainable innovation, showcasing how a garment born in Karur could carry the message of circular economy and low-carbon living to world leaders.
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PM Modi - From Karur to the World ! How PM Modi’s Jacket Put EcoLine on the Global Stage
