Our Brand Story
Sustainable Fashion doesn’t always have to be expensive
A few years ago, sustainable fashion was seen as a
luxury—expensive and inaccessible. The misconception? That fashion and
sustainability couldn’t coexist. While traditional fashion relies on
resource-heavy production, we at EcolineClothing are changing the game.
We create hybrid fabric by blending organic cotton
with fibers from recycled PET bottles. Just six plastic bottles
are enough to make a stunning T-shirt! And with 90% of our products priced
under $10, we’re proving that eco-friendly fashion can be affordable.
We are changing this!
Did you know that over 1 million PET bottles are
discarded every minute? Most end up in landfills and oceans,
taking up to 400 years to decompose—devastating marine life.
As an eco-warrior, ECCOlineClothing recycles PET
waste from within a 300 KM radius in Tamil Nadu, giving plastic a second
life in fashion. Our goal? To become a global brand that tackles plastic
pollution worldwide.
Organic Cotton: Saving Water & Soil
Traditional cotton farming is wasteful, using 20,000
liters of water per kilogram of cotton and harmful chemicals. Our solution?
Organic cotton—grown without synthetic pesticides and using 90%
less water than conventional cotton.
Plus, we practice a zero-waste philosophy, converting
production waste into organic fertilizer and even bricks made
from PET sludge.
Water-Free Dyeing Technology
Textile dyeing typically wastes 2.4 trillion gallons of
water every year. Our dope-dye technology eliminates this
waste—allowing us to create vibrant colors without using a single drop of
water. Even the water used for cleaning PET bottles is treated and reused.
Affordable, Comfortable & Antimicrobial Clothing
Beyond sustainability, we focus on comfort and protection.
Each of our garments comes with an antimicrobial coating, offering an
extra layer of safety. Our soft-finishing techniques ensure a
soothing feel against your skin—because sustainable clothing should be as
comfortable as it is responsible.
Sustainability Meets Affordability
At EcolineClothing, we create eco-friendly,
pocket-friendly, and fashion-forward apparel. Join us in wearing the
change.
Recycled Plastic Bottles
Our TShirts are made from recycled plastic bottles. We use approximately six water bottles to create a TShirt.
Sustainable Cotton
Sustainable cotton is grown is a way that can maintain levels of production With minimal environmental impact
Colouring Technology
We use innovative new technology that pretexts the finer, making the dyeing process significantly more efficient and sustainable.
Tencel Fabric
Tencel offers a luxurious feel akin to silk or cashmere, making it a popular choice for a wide range of clothing. Derived from sustainable wood pulp, primarily eucalyptus.